Cultural Capital: Kavan Choksi on the UAE’s Investment in Arts and Creative Economies

The United Arab Emirates is widely known for its towering skylines and economic ambition, but it is now gaining recognition for something more enduring: its investment in culture. From the Louvre Abu Dhabi to the rise of design and media districts, the country is actively shaping a new identity as a regional cultural and creative hub. Kavan Choksi sees this as a deliberate effort to diversify the economy and create a lasting cultural infrastructure that will serve both residents and visitors for generations. 

Museums as Anchors of Global Engagement 

The Louvre Abu Dhabi stands as a powerful symbol of the UAE’s cultural aspirations. As the first universal museum in the Arab world, it houses works from multiple civilizations and eras, reflecting a message of shared human history. Through its partnership with France, the museum not only brings masterpieces to the Gulf region but also promotes knowledge exchange and global engagement. 

This project is more than a tourist attraction. It represents a shift in how the region views culture’s role in national development. By creating a space for education, dialogue and international cooperation, the Louvre Abu Dhabi has elevated the country’s global profile in the arts. 

Creative Zones Driving Economic Activity 

The UAE’s commitment to culture extends beyond traditional institutions. Urban zones like Dubai Design District (d3) and twofour54 in Abu Dhabi serve as incubators for creative talent. These spaces provide infrastructure, funding access and collaborative opportunities for artists, designers and media entrepreneurs. 

These creative districts are not only shaping local industries but also attracting global talent. With modern facilities and streamlined regulatory support, they offer a platform for startups, freelancers and creative agencies to grow. The success of these districts highlights the UAE’s intention to position itself as a regional center for design, film and digital media. 

Education and Cultural Development 

Efforts to foster a creative economy are backed by investment in education and skills development. Institutions focused on arts and design are expanding, offering programs that reflect global standards while honoring regional heritage. These educational initiatives aim to cultivate homegrown talent and ensure that cultural growth is sustainable over the long term. 

Cultural festivals and public art programs are also part of this strategy. Events like Art Dubai and Abu Dhabi Art bring together collectors, creators and critics from around the world, encouraging cultural dialogue and supporting the careers of emerging artists. 

A Soft Power Strategy with Global Reach 

The UAE’s investment in culture functions as an extension of its soft power strategy. Museums, festivals and creative hubs offer platforms for global connection and diplomacy. By fostering cultural understanding and encouraging artistic expression, the country is building a reputation beyond business and tourism. 

This cultural development also contributes to the broader economy. Creative industries provide employment, generate tourism revenue and stimulate innovation in related sectors such as tech and education. As these areas grow, they complement the country’s long-term goals of diversification and sustainable development. 

Building a Lasting Legacy 

The UAE’s cultural strategy reflects a deeper understanding of how identity and innovation can work together. Through investment in museums, creative districts and education, the country is building cultural infrastructure that supports economic transformation. Kavan Choksi believes this approach is not only redefining the region’s creative future but also establishing the UAE as a leader in cultural and artistic development for the years ahead.